About KALTANI
KALTANI leverages technology to provide critical insights across the supply chain, ensuring transparency, traceability, process improvement, and innovation. We partner with organizations dedicated to reducing their carbon footprint and achieving 100% sustainability. Our mission is to help track and meet environmental commitments.
Location: Lagos, Nigeria
Job Type: Full-time
Job Description
We are seeking a talented Digital Marketing & Content Lead to develop and execute comprehensive digital marketing strategies. This role focuses on enhancing brand awareness, driving website traffic, and generating leads. The ideal candidate will possess a blend of creativity and analytical skills, with expertise in content creation, social media management, SEO, and performance marketing. Strong leadership skills and a deep understanding of digital marketing trends are essential.
Key Responsibilities
Digital Marketing Strategy:
- Develop and implement a multi-channel digital marketing strategy aligned with company goals.
- Plan and manage campaigns across digital platforms, including social media, email, search engines, and display advertising.
- Monitor and analyze performance metrics to optimize campaigns and achieve KPIs.
Content Creation & Management:
- Lead the creation of engaging content for digital channels, including blogs, social media, videos, and newsletters.
- Develop and manage a content calendar, ensuring timely production and publication.
- Ensure content aligns with the brand voice, messaging, and marketing objectives.
SEO & SEM:
- Optimize website content for improved organic search rankings and increased traffic.
- Manage pay-per-click (PPC) campaigns, including keyword research, ad creation, and performance analysis.
- Stay updated with SEO and SEM trends and implement best practices.
Social Media Management:
- Oversee the company’s social media presence across all platforms.
- Develop and execute strategies to grow followers, increase engagement, and drive traffic.
- Engage with the online community, responding to comments and inquiries promptly.
Email Marketing:
- Design and execute email marketing campaigns to nurture leads and retain customers.
- Segment email lists and personalize messaging to enhance open rates and conversions.
- Analyze campaign performance and implement improvements.
Analytics & Reporting:
- Use analytics tools (e.g., Google Analytics, social media insights) to track campaign performance and generate reports.
- Provide regular updates to senior management on marketing activities, performance, and ROI.
- Continuously refine strategies based on data-driven insights.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Experience: 5+ years in digital marketing, with expertise in content creation, SEO/SEM, and social media management.
- Skills: Proven track record of successful digital marketing campaigns, strong understanding of digital tools and platforms, excellent communication skills.
- Technical Knowledge: Proficiency with Google Analytics, AdWords, and social media management tools.
- Additional Skills: Creative problem-solving abilities, experience with marketing automation tools and CRM systems is a plus, and strong leadership skills with the ability to manage and motivate a team.
How to Apply
Interested and qualified candidates should send their resume to jobs@kaltani.com with “Digital Marketing & Content Lead – Lagos” as the subject of the email.