About the Role
HelloMe Limited is looking for passionate industry experts to join our team. As a Growth Digital Marketing Specialist, you will play a critical role in developing and executing multi-channel marketing strategies that drive traffic, enhance brand awareness, generate inbound inquiries, and grow our customer base using innovative and data-driven approaches.
Growth Digital Marketing Specialist at HelloMe Limited
Job Type: Full Time
Qualification: BA/BSc/HND
Experience: 5 years
Location: Lagos
This full-time role offers an exciting opportunity to contribute to our mission of revolutionizing the finance industry through cutting-edge technology solutions.
Responsibilities
As a Growth Digital Marketing Specialist, you will:
- Develop and Execute Marketing Strategies: Create and implement diverse paid and organic marketing strategies to drive traffic, increase brand awareness, and grow our customer base.
- Content Creation: Produce engaging content for various platforms such as websites, social media, and blogs.
- Social Media Management: Design and execute social media strategies aligned with business goals, managing new campaigns to promote the HelloMe brand.
- Data Analysis: Collect and analyze customer, marketing, and web behavioral data to inform strategies.
- Customer Engagement: Maintain regular communication with customers and followers, respond to queries, and monitor reviews.
- Campaign Optimization: Test campaigns, analyze key metrics, and identify opportunities for improvement.
- Performance Reporting: Provide weekly, monthly, and quarterly performance reports and newsletters.
- Digital Campaign Management: Develop strategies for digital campaigns and web measurements, including dashboards and data visualizations.
- Cross-team Collaboration: Work with other teams to create engaging content and ensure design consistency across media.
- SEO Optimization: Optimize content for search engines and social media to increase visibility.
- Content Strategy: Develop and maintain an editorial calendar for consistent content production and timely delivery.
- Trend Monitoring: Stay updated with industry trends and best practices to continuously improve content creation skills.
- Budget Management: Manage campaign expenses, estimate monthly costs, and reconcile discrepancies.
Requirements & Qualifications
- Educational Background: Minimum of a Bachelor’s degree in Marketing (Digital and Social Media Marketing), Advertising, Business Management, Journalism, Media and Communications, or Public Relations.
- Experience: At least five years of proven experience as a growth digital marketing manager.
- Portfolio: Demonstrable portfolio of successful digital marketing campaigns or projects across various channels, with measurable results.
- Passion for Digital Marketing: A keen interest in digital marketing and a good understanding of the fintech industry.
- Social Media Expertise: Strong understanding of various social media platforms, advertising, branding, and content management.
- Analytical Skills: Proficiency with analytical and reporting tools such as Google Analytics, Facebook/Instagram Ads, YouTube Ads, Email marketing, and paid social advertising.
- SEO Knowledge: Experience with SEO tools like Google Search Console, Google Optimize, Salesforce, or HubSpot.
- Strategic Thinking: Strong analytical and strategic thinking skills, with the ability to interpret and communicate campaign performance metrics.
- Self-Motivation: Highly self-motivated with a result-driven mindset for contributing new and innovative ideas.
- Project Management: Excellent project management skills with the ability to prioritize and manage multiple tasks simultaneously.
- Interpersonal Skills: Strong communication and presentation skills with excellent written and verbal communication.
How to Apply
Interested and qualified candidates should apply by clicking the Apply Now button below. Build your CV for free and download it in different templates to enhance your application.
Apply Here
This role is a fantastic opportunity for a seasoned digital marketing professional to make a significant impact in the fintech industry. If you meet the qualifications and are eager to join a dynamic team, we encourage you to apply today!
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