Rare Beauty Takeover: Selena Gomez Sells $70 Million in Blush, Ruling the Makeup Realm

Selena Gomez – Beauty Sensation Unleashed! 💥

Selena Gomez’s Rare Beauty makeup brand is not just making waves—it’s creating a tsunami in the world of celebrity brands! 🌊 The star product of Rare Beauty, their $23 liquid blush, has become an absolute sensation, selling over 3.1 million units and raking in a jaw-dropping $70 million in sales, according to the latest report from Bloomberg.

Tripling Sales, Conquering Social Media! 📈📲

But that’s not all! Rare Beauty is on a triumphant roll, aiming to triple its overall sales from last year, and it’s doing so with a fierce social media game. The brand has emerged as the fastest-growing celebrity beauty sensation on platforms like Instagram and TikTok. With a whopping 400,000 TikTok followers and more than 600,000 Instagram followers in just February alone, Rare Beauty has amassed a combined fan base of 9.2 million—talk about a digital beauty revolution! 💥💄

Selena Gomez The Enchanting Star: Soft Pinch Liquid Blush! 🌟

Now, let’s talk about the star of the show—the highly-praised and highly-pigmented Soft Pinch Liquid Blush! 🌟 Available in 13 mesmerizing colours, including nude pink, nude mauve, beige pink, muted peach, terracotta, and deep berry, this weightless liquid blush delivers a long-lasting, magical touch to your look. And believe us, we’ve tried it, and it lives up to every bit of the hype!

The Visionary Behind the Beauty! 👑

Selena Gomez, the brains and beauty behind Rare Beauty, launched this incredible brand during the pandemic in 2020, and it has been on a roll ever since. From blush and eyeliners to makeup brushes, mascara, and more, Rare Beauty is a one-stop shop for all your makeup desires. Don’t miss out on their other gems like the Soft Pinch Tinted Lip Oil, Positive Light Liquid Luminizer, and Warm Wishes Bronzer Stick!

Accessible Beauty Magic! ✨

Wondering where to find these wonders? Fear not! Rare Beauty is here to stay and easily accessible at Sephora, Kohl’s, and Rarebeauty.com. Now, you can glam up your life with a few simple clicks!

A Heartfelt Birthday with a Purpose! 💓

But wait, there’s more to Selena Gomez’s magical world. As she celebrated her 31st birthday in style with a star-studded bash, she didn’t forget her fans! With a heartfelt note of gratitude, Selena thanked her supporters for contributing to the Rare Impact Fund, which strives to increase access to mental health services for young people. Selena’s passion shines through in her work, and she urges her fans to join her in making a difference—what a queen with a purpose! 👑

Beyond Beauty: The Multifaceted Selena! 🌟

Beyond her stunning beauty empire, Selena has even ventured into the realm of cookware collaboration with Our Place, and her cooking show, Selena + Chef, on Max, has us drooling over her culinary prowess. Is there anything she can’t do?

So, let’s raise our makeup brushes and toast to Selena Gomez’s Rare Beauty reign, where blush becomes gold and beauty blooms like a precious flower. Here’s to an unstoppable force who paints the world with her talents! 🎉🎨